Skid School

PROJECT INFO

Sometime during the last century of the last millennium, I and a small group of classmates took a course called Driver Education. The major wisdom passed on to us sixteen-year olds was “How to Parallel Park.” Later, around the beginning of the new millennium, we enrolled my son in Skid School, an intensive half-day “driving lesson” that gave him behind-the-wheel experience in controlling a skidding full-size car.

It wasn’t easy to watch but it was easy to see the benefit . . . what he learned out there could one day save his life. So when I was asked to do this ad, it practically wrote itself. And though I wasn’t asked for a tag line, I gave them one anyway. I wish all my tag lines were as easy to create – and as powerful – as this one.

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