| Who
in the world of high tech wouldn't want to be
congratulated in person by Bill Gates? The idea
behind this Letter From Bill was to invite software
engineers to expose their custom applications
at Windows World Open, a major happening in
this truly major industry. If their entry was
among the winners, they'd receive an award from
The Chairman at a huge ceremony in front of
thousands. Of course, the underlying reason
for the mailing was to generate buzz for the
event, which, even by Microsoft standards, proved
to be a giant success. |
