I might be naive about this, but I don't think the Web will ever replace the local Yellow Pages as the best and quickest source of shopping information. The familiar Yellow Pages book we all grew up with is just so handy. So thorough. So . . . non-Web. This particular "yellow page" is one of my favorite B-to-B ads. The whimsical, inviting illustration works powerfully with the call-to-action headline. And I suspect that most readers don't need much more than that to get the message immediately. |
